Solve real communication challenges
The MAPC Live Case Challenge is an immersive experience that connects first-year Master of Arts in Professional Communication students with organizations to tackle real-world communication challenges.
This challenge started in 2008 and we have worked with more than 60 organizations from across Canada. The result is often incredible, with clients incredibly grateful, impressed and ready to implement the students' recommendations immediately. View participating organizations →
Reasons to get involved in the Live Case Challenge
As a student — this is an opportunity to apply your academic knowledge and personal experience to create impactful strategies and materials that address organizational needs. You'll learn the key elements of organizational communication, like understanding structure, identity, culture and power, while practicing deep listening, empathy, systems and critical thinking skills.
For participating organizations — whether private, public, or non-profit—this is your opportunity to receive fresh perspectives, creative ideas and actionable communication solutions at no cost. MA students bring a unique combination of innovation, strategic thinking, and a collaborative spirit.
Students involved in practicums and internships through the School of Communication and Culture are also available to work with organizations after the Challenge completes.
What your participation looks like
- Meet with us, in person or virtually, to discuss the communication challenge you would like the students to address (e.g., building teams, building culture, establishing a reputation, addressing public concerns, employee engagement, managing growth, rebuilding trust after a crisis, change, creating structure, etc.)
- Record an interview (20 minutes) to describe your organization and present the challenge to the teams.
- Answer questions or host visits from students over two weeks (time parameters established by you).
- Attend the final student presentations at RRU (or on Zoom) where you will receive an in-depth analysis of your challenge, recommendations, and a comprehensive communication strategy ready for implementation. You will be invited to ask questions and engage with the teams after the presentations.
- Participate in a follow-up phone call six months after the exercise to discuss the impact of recommendations.
Interested in learning more?
Connect with Barbara Collombin, coordinator of the Live Case Challenge, or email Dr. Chasten Remillard, program head for the MA in Professional Communication.
From a recent client of the MAPC Organizational Communication Challenge:
"The students did an outstanding job during their MAPC Live Case Challenge, where they developed a communication strategy for the Canadian Centre for Safer Communities......We are deeply grateful for their skilled work and the valuable contribution they made to our organization.
- Audrey Monette, Director Engagement and Services
