Business Case Development

William Holmes was awarded funding through an Internal Grant for Research to examine the challenges of carbon offsetting and to propose solutions with a goal of reducing carbon outputs.

The case tentatively entitled “Motorcycle Offsetters: Challenges in Carbon Offsetting” is a teaching tool designed to illustrate the issues and challenges faced by firms involved in providing carbon offsetting services to compensate for consumer engagement in past-times or activities that release carbon into the atmosphere. The case poses questions with respect to the criticisms and ethical issues surrounding offsetting and invites proposed solutions to offsetting firms facing criticism and opposition to offsetting as a tool for overall carbon reduction.