Sharon M. McIntyre

Associate faculty

Business

Technology marketing

Effectuation

Crowdsourcing

Dr. McIntyre's research has articulated a new model of entrepreneurial innovation in Canada and illuminated the need for program and policy changes. She is working at the intersection of innovation, values and collaborative creative culture. 

Sharon has shared her passion for building pragmatic marketing, branding, and innovation systems with global corporations, public sector organizations, start-up enterprises, and schools for more than 25 years. Employers and clients have included LEGO, Schlumberger, KPMG, Eneo Cameroon, Parachute and the Government of Canada. 

She also has deep experience in developing and delivering education programs in strategic marketing and entrepreneurial innovation for universities, polytechnics and industry workshops.

Experience

Sharon has held senior leadership positions and consulted in a variety of domains including software, energy, telecommunications, housing, publishing, and the arts. 

She is the founder of New Cottage Industries & Co., an education company focused on growing practical creativity and inclusive innovation with clients and students. Sharon has lived and worked internationally, communicates in English and French, holds dual Canadian and Irish (EU) citizenship, and contributes online as @shazzmack.

Education

2018
Doctor of Social Sciences (Entrepreneurial Innovation)

Royal Roads University

2007
Master of Education (Distance Education Technology & Adult Education)

Athabasca University

2005
Graduate Diploma (Distance Education Technology)

Athabasca University

1992
Management Certificate (Marketing & PR)

McGill University

1982
Bachelor of Arts (Political Science & French)

University of Alberta

Research

Research interest

Inclusive innovation

Entrepreneurship policy

Innovation communities

Publications

McIntyre, S. & Grant, G. (2023). Building a Culture of Inclusive Innovation for Front-Line Workers. [Conference presentation]. Academy of Management (AOM) Annual Conference, (Boston, Massachusetts, USA)

McIntyre, S. & Grant, G. (2022). Bringing Your Whole Self to an Academic or Institutional Research Practice – Exploring the Framework. [Conference presentation]. Academy of Management (AOM) Annual Conference, (Seattle, Washington, USA)

Finch, D. & McIntyre, S. (2021). Bridging the Gap Between Marketing Education and the Marketing Profession: Applying an Integrated Dynamics Capabilities View of New Graduate Employability. In book: Research Anthology on Business and Technical Education in the Information Era (pp.806-818) 10.4018/978-1-7998-5345-9.ch044.

Finch, D., Levallet, N., Field, E., Raby, S., Saunders, C., Roberts, M., Uzoka, F-M., McIntyre, S., & Cressman, S. (2020). Learning Our Way Forward: Calgary's Path to a LearningCITY. [Technical Report]. 10.13140/RG.2.2.15068.41605.