Explores the events, festivals and sports sector. Examines the basic skills and concepts necessary to develop, finance, market, and plan conferences, concerts, festivals and sporting events. Presents methods for development of event themes, sponsorships, and marketing. Evaluates approaches to responding to Requests for Proposals (RFPs), contracting services, managing risk and liability, and managing personnel.
course code
IHMN223
credits
3.0
course level
Undergraduate