Current Topics in Contemporary Communications Practice

Presents current best practices for digital analytics in digital marketing and communications practice. Builds on strategic communication planning theory for the creation and achievement of measurable communication objectives and key performance indicator metrics within digital communication campaigns. Learners gain experience conducting social media listening and develop skills to effectively create and measure digital communications. Emphasizes evidence-based decision-making skills, the collection and analysis of digital communications data, the creation of analytics reports, and data visualization.