course code

ENMN331

credits

3.0

course level

Undergraduate

Understanding global business dynamics is crucial for success. This course delves into how globalization shapes business and entrepreneurial practices and strategies across markets. Students will examine the impact and interactions of international economic, political, legal, policy, cultural, and technological factors on business operations and decision-making. Students will gain insights into navigating the opportunities and challenges of domestic businesses aiming to go global and developing strategies that create value in a complex and evolving international landscape.