Alf Goodall

Master of Business Administration in Executive Management

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Alf Goodall, graduate of the MBA program.

The program challenged, and rewarded, me in ways I did not expect. The support I received from professors, our coach, and my cohort helped me tremendously.

I decided to apply to the MBA program at Royal Roads because I wanted to augment my extensive work experience with postgraduate education as I considered a late-career transition. The dynamic learning experience, blended delivery model and specialization choices made the MBA in Executive Management an easy choice.

My primary job is coaching entrepreneurs in strengthening their businesses to create better top and bottom-line results. Every day I use tools from the program in diagnosing their challenges and recommending action plans, with a lot of emphasis on strategy, change management, and customer value. My education has given me tremendous confidence in my ability to perform my work and create better results.

I gained a lot from the diversity of the cohort, with people from the non-profit sector, government, large public companies, and small to medium-sized enterprises participating in the program. I also greatly enjoyed my specialization in Innovation and International Business - Europe, which culminated in a two-week residency in Grenoble. It was one of the highlights of the program.

The program challenged, and rewarded, me in ways I did not expect. The support I received from professors, our coach, and my cohort helped me tremendously.

I am very happy with the choice I made. This program amplified my thirty years of work experience; helping me make an even more positive contribution to my work and community.