Graduates of the Master of Arts in Tourism Management program possess a broad range of applied technical, interpersonal, analytical, and advanced communication skills that transfer directly to entrepreneurial and management roles within the tourism industry.

The curriculum focuses on developing skills across four broad areas:

1. Knowledge and Critical Thinking

You’ll hone your critical thinking skills in applying interdisciplinary research to the study of tourism and hospitality, and you’ll learn to demonstrate integrity when collaborating with a diverse array of industry stakeholders. You’ll also learn how to effectively – and ethically – use research methods, concepts and theories to examine a range of challenges and solutions in the building of successful tourism organizations and destinations.

2. Global Awareness

You’ll learn to evaluate the impact of both local and global affairs on tourism organizations and destinations, and you’ll develop innovative strategies for building personal, organizational and community resilience. You’ll leave this program with an acute understanding of the important role of tourism and hospitality professionals as responsible global citizens.

3. Effective Communications

You’ll develop an arsenal of highly effective communication tools, including speaking, writing, listening and feedback skills. You’ll learn how to effectively gather and analyze information, and how to compile your research into written materials using the APA reference method. You’ll rely upon these skills in a number of situations you’ll face throughout your career in tourism and hospitality, including negotiation, conflict resolution, change management and networking. 

4. Leadership and Collaboration

Building on your existing leadership skills, you’ll learn sophisticated techniques to network more effectively, support collaborative decision-making, and foster mutual understanding in order to achieve both individual and team results. On a more personal level, you’ll acquire vital self-assessment and self-awareness skills that will lead to more positive and mutually beneficial relationships with stakeholders from diverse professional and personal backgrounds.