PCOM633: Strategic Communication

Course at a glance

Next Start Date

May 24, 2021

Subject Level


Course Description

Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
May 24, 2021 August 1, 2021 $2248.83 Online
October 18, 2021 December 19, 2021 TBD Online
October 18, 2021 December 19, 2021 TBD Online
May 23, 2022 July 31, 2022 TBD Blended
October 17, 2022 December 18, 2022 TBD Blended
January 9, 2023 April 16, 2023 TBD On Campus