IHMN550: Research Methodology

Course at a glance

Next Start Date

May 2, 2022

Subject Level


Course Description

Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners are can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
May 2, 2022 July 15, 2022 TBD On Campus
October 17, 2022 December 16, 2022 TBD Blended