IHMN550: Research Methodology
Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners are can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
|Start Date||End Date||Tuition (Domestic)||Delivery|
|May 2, 2022||July 15, 2022||TBD||On Campus|
|October 17, 2022||December 16, 2022||TBD||Blended|