Strategic Planning for Tourism and Hospitality

Global pandemics, climate change, fluctuations in global competition and a disruptive business and consumer landscape have elevated the importance of strategic planning. Strategic planning is critical to the success and survival of commercial firms, governments, associations, NGOs, communities, and destinations. The development of strategy requires focus on the entire internal workings of the organization as well as the external environments in which it operates. This integrative course focuses on the foundations of strategy, and the tools, tactics and processes used in crafting a sustainable and competitive future. Creative and innovative approaches to formulate, implement, and evaluate tourism and hospitality industry strategies are explored.