course code

PCOM515

credits

3.0

course level

Graduate

Provides students with an introduction to the foundations of communication research and to the concepts and procedures of qualitative and quantitative research methodology. Covers strategies for critically assessing published empirical research and discusses the role of epistemological and ontological assumptions in the application of paradigms of knowledge. Reviews issues concerning ethics in research and the function of social values in the process of knowledge construction. Examines research design and logic systems and reviews the process of crafting research proposals.