course code

IHMN315

credits

3.0

course level

Undergraduate

Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.

Upcoming course dates

start date
End date
delivery

On Campus

domestic tuition

TBD

start date
End date
delivery

On Campus

domestic tuition

1054.05