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Program Description

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The Graduate Certificate in Tourism Management (GCTM) is a nine credit program comprised of three courses. The program has been designed in collaboration with industry experts, students, faculty and education partners to contain relevant content to provide you with skills in destination development, leadership, sustainability and tourism.

Through the GCTM program you’ll be able to customize your learning by selecting courses that are aligned with your area of interest. This program is offered in three delivery models: online, blended and on-campus, providing you a flexible schedule that allows you to further your education while maintaining professional and personal responsibilities. 

If you are thinking of continuing with graduate studies in the field of tourism and hospitality management then the GCTM might be for you. This graduate certificate program ladders fully into the MA in Tourism Management program, enabling those who are unsure about committing to a master's level program, to sample graduate studies.

You’ll select three courses from the list below in addition to taking a required online noncredit course (TRMNOT), which will provide guidelines for studying at the graduate level, introduce you to our online learning platform and connect you with your fellow cohort members.

  • TRMNOT: Orientation To Tourism Graduate Studies (Required)
  • IHMN505: Trends And Issues In Hospitality Management
  • IHMN520: Finance For Tourism And Hospitality Management
  • IHMN550: Research Methodology
  • IHMN650: Strategic Planning For Tourism
  • TRMN501: Tourism Leadership
  • TRMN502: Global Tourism
  • TRMN503: Transforming Destinations
  • TRMN504: Product & Market Innovations
  • TRMN505: Strategic Tourism Marketing
  • TRMN506: Sustainable Tourism Management
  • TRMN507: Ethics In Tourism And Hospitality
  • TRMN625: Social Entrepreneurship

To learn more about each course visit the courses page.

Who It’s For

This program is designed for managers, owners and executives in the public, private and not-for-profit sectors who want to increase their competency as managers in the tourism and hospitality industry.

Applicants who do not have the formal academic education to qualify for admission may be assessed on the basis of both their formal education and their informal learning, in accordance with the Flexible Admission Policy. To learn more about the application requirements for the program visit our Program Admissions page.