TRMNOT: Orientation to Tourism Graduate Studies (Required)
Provides an introduction to the services within the university to support the students, such as the library, writing centre and student services. Focusing on the structure of the program and courses there are scheduled required activities that include orientation to online learning, locating resources on the library website and applying the citation method of the American Psychological Association.
IHMN505: Trends and Issues in Hospitality Management
Examines community, corporate and social responsibility as it pertains to hotel and resort management. The impact of accommodation on destinations, their competitive position, and the manager’s responsibility for sustainable business development will be examined domestically and internationally.
IHMN520: Finance for Tourism and Hospitality Management
Financial management is essential to any successful business. The theory and practice of financial management tools and analysis are examined, including capital budgeting, investment analysis, financing, firm valuation, risk and return, and financial decision making in relation to hotels, resorts or other specialty aspects of the international hospitality industry.
IHMN550: Research Methodology
Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners are can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.
IHMN650: Strategic Planning for Tourism
Developing corporate strategy requires focus on the entire organization and the competitive forces influencing the industry at large. Formulating, implementing, and evaluating corporate and business strategies, while balancing social responsibility and competitive positioning will be examined within the context of the hospitality industry.
TRMN501: Tourism Leadership
Participants examine the challenges and opportunities that individuals and organizations face in one of the world's leading industries - tourism. With a goal of creating a culture of innovation, frameworks are examined to help individuals explore assumptions and beliefs about leadership, understand personal accountabilities and the dynamics of leading change in complex environments. Various approaches and models of leadership are assessed and current research and best practices for leadership in the tourism industry are explored.
TRMN502: Global Tourism
The main objectives of this course are understanding how global trends affect tourism and the strategic leadership approaches required for both tourism destinations and companies to develop and maintain a competitive advantage. Approaches used in leading an industry with a global reach, along with local and national issues, will also be examined. Leadership styles and cross-cultural competencies required to create a culture of innovation in tourism are reviewed as a key feature of global tourism partnerships. Examples of international tourism leaders and leadership of tourism organizations will be used to illustrate best practices within the industry.
TRMN503: Transforming Destinations
Social, economic, infrastructure, stakeholder and political aspects of a community and region are investigated relative to the interest in creating sustainable tourism destination. The role and importance of consensus-building processes; theming and visioning; community capacity and land use planning; and destination marketing organization (DMO) development will be reviewed as integral elements for success.
TRMN504: Product & Market Innovations
Tourism products and markets are analyzed through the lens of the customer experience, niche markets, and the role of physical and emotional experiences in creating a competitive advantage. Traditional paradigms for product and market development are probed; the value of emotions in attracting and retaining visitors debated; criterion for success evaluated, and performance measures examined.
TRMN505: Strategic Tourism Marketing
Examines the current and pragmatic aspects of the strategic marketing of tourism with an emphasis on new internet-based opportunities and challenges for businesses and destinations. The impact of experiential vs. traditional marketing methods is analysed. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions and reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.
TRMN506: Sustainable Tourism Management
Identifies and evaluates best practices in context, processes, skills and resources used in sustainable tourism. Policy, planning, regulations and implementation from government, business and community perspectives are analyzed. Dynamic issues such as global climate change, green tourism planning, environmental impacts of tourism, sustainability goals, performance measurement, capacity building, and funding will be examined and debated through case studies.
TRMN507: Ethics in Tourism and Hospitality
Essential stewardship issues of personal and corporate responsibility in a global context are analyzed. Environmental and social stewardship within a global economy for tourism operators, destinations, First Nations protocols and community stakeholders are evaluated. Moral perspectives are debated relative to decision-making, negotiation, and responsible tourism development.
TRMN625: Social Entrepreneurship
Creating and leading organizations, social entrepreneurs strive to advance social and environmental change through innovative business practices. Learners examine how this global phenomenon exists within the non-profit, public and private sectors. Processes of social entrepreneurship assessed in this course include: recognizing opportunities; evaluating feasibility; building effective business models; mobilizing resources; scaling impact and building sustainability. Through case studies and assignments, learners evaluate common strategies and pitfalls encountered when creating stable, sustainable, and successful social ventures in the tourism and hospitality industry.
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