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TRMN505: Strategic Tourism Marketing

Course at a glance

Next Start Date

May 14, 2018

Subject Level

Graduate

Course Description

Examines the current and pragmatic aspects of the strategic marketing of tourism with an emphasis on new internet-based opportunities and challenges for businesses and destinations. The impact of experiential vs. traditional marketing methods is analysed. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions and reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
February 13, 2018 May 4, 2018 TBD On Campus
May 14, 2018 July 13, 2018 TBD Online
February 13, 2019 May 3, 2019 TBD On Campus
May 13, 2019 July 12, 2019 TBD Online