TRMN505: Strategic Tourism Marketing

Course at a glance

Next Start Date

September 3, 2019

Subject Level

Graduate

Course Description

Examines the current and pragmatic aspects of the strategic marketing and planning of tourism. The impact of experiential vs. traditional marketing methods is analysed along with the implications in formulating, implementing, and evaluating corporate and destination strategies. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions and reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
September 3, 2019 November 30, 2019 $2275.00 On Campus
June 15, 2020 August 21, 2020 $2253.33 Online
February 8, 2021 April 30, 2021 TBD On Campus
May 10, 2021 July 9, 2021 TBD Online