TRMN505: Strategic Tourism Marketing

Course at a glance

Next Start Date

May 13, 2019

Subject Level


Course Description

Examines the current and pragmatic aspects of the strategic marketing and planning of tourism. The impact of experiential vs. traditional marketing methods is analysed along with the implications in formulating, implementing, and evaluating corporate and destination strategies. Customer profiling and traditional and e-distribution channels are investigated including images, messages and with a lens to optimize limited resources. Students will challenge current assumptions and reflect on their own practice and experience as they make decisions on how to effectively connect with tourism products, destinations, and evolving customer expectations.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
May 13, 2019 July 12, 2019 $2211.67 Online
September 3, 2019 November 30, 2019 TBD On Campus
May 11, 2020 July 10, 2020 TBD Online
February 8, 2021 April 30, 2021 TBD On Campus