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TRMN504: Product & Market Innovations

Course at a glance

Next Start Date

November 6, 2017

Subject Level

Graduate

Course Description

Tourism products and markets are analyzed through the lens of the customer experience, niche markets, and the role of physical and emotional experiences in creating a competitive advantage. Traditional paradigms for product and market development are probed; the value of emotions in attracting and retaining visitors debated; criterion for success evaluated, and performance measures examined.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
November 6, 2017 January 12, 2018 TBD Online
May 14, 2018 August 3, 2018 TBD On Campus
October 22, 2018 January 11, 2019 TBD Online
May 13, 2019 August 2, 2019 TBD On Campus