TRMN504: Product & Market Innovations
Course at a glance
Next Start Date
June 8, 2020
Subject Level
Graduate
Course Description
Tourism products and markets are analyzed through the lens of the customer experience, niche markets, and the role of physical and emotional experiences in creating a competitive advantage. Traditional paradigms for product and market development are probed; the value of emotions in attracting and retaining visitors debated; criterion for success evaluated, and performance measures examined.
Course Credits
- 3.00
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
| Start Date | End Date | Tuition (Domestic) | Delivery |
|---|---|---|---|
| June 8, 2020 | August 21, 2020 | TBD | On Campus |
| November 16, 2020 | January 24, 2021 | TBD | Online |