TRMN504: Product & Market Innovations

Course at a glance

Next Start Date

June 8, 2020

Subject Level

Graduate

Course Description

Tourism products and markets are analyzed through the lens of the customer experience, niche markets, and the role of physical and emotional experiences in creating a competitive advantage. Traditional paradigms for product and market development are probed; the value of emotions in attracting and retaining visitors debated; criterion for success evaluated, and performance measures examined.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
June 8, 2020 August 21, 2020 TBD On Campus
November 16, 2020 January 24, 2021 TBD Online