PCOM633: Strategic Communication
Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.
General Studies Offerings
General studies courses may be eligible for internal transfer credit into their related programs.
|Start Date||End Date||Tuition (Domestic)||Delivery|
|May 27, 2019||August 11, 2019||TBD||Blended|
|October 15, 2019||December 15, 2019||TBD||Online|
|October 21, 2019||December 22, 2019||TBD||Blended|
|January 6, 2020||April 12, 2020||TBD||On Campus|
|May 25, 2020||August 2, 2020||TBD||Blended|
|October 13, 2020||December 13, 2020||TBD||Online|
|October 19, 2020||December 20, 2020||TBD||Blended|
|October 19, 2020||December 20, 2020||TBD||Online|
|January 4, 2021||April 11, 2021||TBD||On Campus|