IHMN315: Research Methods for Tourism

Course at a glance

Next Start Date

September 9, 2019

Subject Level

Undergraduate

Course Description

Provides a practical, applied, solutions-based approach to tourism and hospitality research. Students gain a broad understanding of qualitative and quantitative research methods and design, ethics, validity and reliability, and data collection and analysis. Accessing and critically evaluating existing research, with an emphasis on marketing research, is reviewed so that learners can determine when it is appropriate to be a consumer of secondary research and when it is advisable to invest in primary research.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
September 9, 2019 December 13, 2019 TBD On Campus
September 14, 2020 December 11, 2020 TBD On Campus