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IHMN301: Digital Communication in Global Business

Course at a glance

Next Start Date

September 9, 2019

Subject Level


Course Description

Analyses the roles of social media and the Internet in global tourism from both corporate and professional perspectives. Addresses on-line booking, trip advisor and other traveller experience websites and their impact on travel choices, assesses the role of social media in publicising crises, special events, and travel opportunities. Identifies and analyses competitive approaches to website development.

Course Credits

  • 3.00

General Studies Offerings

General studies courses may be eligible for internal transfer credit into their related programs.

Start Date End Date Tuition (Domestic) Delivery
September 9, 2019 December 13, 2019 TBD On Campus