HEAL545: The Business of International Education
Examines key facets of the business side of international education, including business development, marketing and recruitment strategies, contract management, policy analysis and risk management. Explores the implication of cross-cultural contexts on marketing, strategic partnerships and business development. Considers the implications of international trade in educational services, including the impact of legal, political and fiscal requirements in foreign markets on business development opportunities. Examines the practical applications of global systems thinking to key institutional ventures such as offshore campuses, twinning arrangements and international collaborations.