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HEAL540: New Models for Institutional Viability

Course Description

Examines how the finance, marketing, labour relations, and recruitment functions of higher education institutions need to work together to support enrolment growth and institutional development. Considers the implications and opportunities for developing effective collective bargaining processes. Explores the innovative ways that higher education institutions raise funds, market programs, and develop recruiting strategies to support programs and services.

Course Credits

  • 3.00